Why is Digital Marketing important?

Why is digital marketing important?

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 So , now you know the basic answer to “what is Digital Marketing?” it’s time to explore the potential of this advertising avenue a little further.

Why is digital marketing important?

Unlike standard offline marketing solutions, Digital Marketing ensures that companies can see the results of their campaigns very easily and quickly. This means that you can analyse which campaigns are working best for you and which campaigns need improvement and adjust your communication strategies accordingly.

 

Used correctly, Digital Marketing can:

 

·        Improve website traffic: With Digital Marketing, you can track the exact number of people visiting your website landing pages, homepage, and product pages with the right analytics software. You can also figure out important things about what visitors are doing when they are on your pages through things like bounce rate and conversion rates, so that you can bring some changes if necessary.

 

·        Improve customer reach: In the offline world, your brand reach is limited to how far you can send out your  business awareness and television advertisements. In the digital world, you can connect with customers as far and wide as you like. Solutions like Facebook Insights and Google AdWords for Digital Marketing even allow you to adjust your campaigns according to key demographics.

 

·        Build brand loyalty: Because you naturally gather more information from a Digital Marketing campaign, you can use that data to boost your user personas and strengthen your understanding of your target audience. The more you know about the people you are speaking to in your marketing campaigns, the more you can personalise your message. The data in Digital Marketing makes building and maintaining brand loyalty through customised interactions much easier.

 

·        Reduce marketing costs: Buying a billboard to showcase your brand to a small selection of customers, or even paying for a television advert is an expensive process, with a low ROI. On the other hand, Digital Marketing solutions come in scalable sizes that suit any type of business, no matter their marketing budget. Solutions like content and social media marketing have an excellent return on investment, so you can spend less and achieve more.

 

·        Improved conversion rates: In the offline world, converting a lead into a customer is little difficult. You need to convince a client to pick up a phone or drive to your store offline. With Digital Marketing, a conversion takes nothing but a couple of clicks. The buyer journey is far more streamlined.

 

 

What is digital marketing strategy?

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Now you know “what is Digital Marketing” and “why is Digital Marketing important?” Now, we need to start thinking about how you can use digital solutions in your marketing methods. The best way to launch any marketing campaign is to start with a strategy.

What is a Digital Marketing strategy?

In simple words, your Digital Marketing strategy is an advertising plan outlining the steps you need to take towards your goals. It’s a step-by-step guide to the tactics you are going to use and the campaigns you are going to build to achieve your marketing goals, whether you want increase awareness, improved engagement, or else.

Although creating a Digital Marketing strategy can seem like hard work, it’s impossible to learn from your past and optimise your future without a solid plan.

what is a digital marketing campaign?

While your digital strategy is the series of actions you plan on taking to achieve your overarching goals, your campaigns are the smaller building blocks within your strategy that help you to reach your targets. For instance, if your goal is to get 25% more customers to your online store, then your strategy may involve using social media to drive engagement and conversions. A Digital Marketing campaign, on the other hand, would dive deeper into the type of social media tactics you’re going to use. For instance, you might use videos on Facebook Live to show your human side or start posting images on Instagram to appeal to a younger audience.