What is Digital Marketing and What are different types of Digital Marketing?
What is Digital Marketing and What are different types of Digital Marketing?
Digital
Marketing involves all marketing efforts that use an
internet or any other electronic device. Businesses adopts digital channels
such as search engines, email, social media and websites to connect with
customers.
What is the role of
Digital Marketing to a company?
While
traditional marketing might exist in physical marketing, print ads, banners
,billboards etc but Digital Marketing can occur electronically and
online. This means that there are number of unlimited possibilities for
business or brands including email, social media, website based and video
marketing opportunities.
At
present, Digital Marketing is vital for any kind of business and brand
awareness. Today , It seems like every other brand has a website or needs a
website for their online presence. And if they don't have such, they at least
have a social media presence. Digital content and marketing is so common that
consumers or audience now expect and rely on it as a way to learn about brand.
To be competitive as a business owner, you'll need to embrace some aspects of Digital
Marketing which is very much required at present and for coming future.
Because Digital Marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With Digital Marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content, such as a billboard or print ad.
Free Template
How does
a business define digital marketing?
Digital marketing
is defined by the use of numerous digital tactics and channels to connect with
customers where they spend much of their time online. From the website itself
to a business's online branding assets like digital advertising, email marketing, online brochures, and beyond.
An
expert digital marketers have a clear picture of how each digital marketing
campaign supports their end goals. And depending on the goals of their
marketing strategy, marketers can support a larger campaign through the free
and paid channels at their disposal.
For example, a content
marketer can create a series of blog posts that serve to generate leads from a
new e-book the business recently created. The company's social media marketer might
then help to promote these blog posts through paid and organic posts on their social media accounts.
Perhaps the email marketer creates
an email campaign to send those who download the e-book.
Search Engine Optimization (SEO)
This is the process of optimizing
your website to top or rank higher in search engine result pages, thereby
increasing the amount of free or organic traffic to your website. The channels
that benefit from SEO include websites, blogs, and infographics.
There are a number of ways to
approach SEO in order to generate qualified traffic to your website. These
include:
Ø On
page SEO: This type of SEO focuses on all of the
content that exists "on your page" when looking at a website. By
researching keywords for their search volume and intent , you can answer
questions for readers and rank higher on the search engine results
pages (SERPs).
Ø Off
page SEO: This type of SEO focuses on all of the
activity that takes place "off the page" when you are looking to
optimize your website. This can be done
by networking with other publishers, writing guest posts on these
websites (and linking back to your website), and generating
external attention, you can earn the backlinks you need to move your website up
on all the right SERPs.
Ø Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed which is an important ranking factor in the eyes of search engines like Google.
Content Marketing
This term denotes the creation
and promotion of content and content related assets for the purpose of
generating brand awareness, traffic growth, lead generation, and conversion of customers.
The channels that can play a part in your content marketing strategy include:
Ø Blog
posts: Writing and publishing articles on
a company blog helps you demonstrate your industry expertise and
generates organic search traffic for your business. This ultimately gives you
more opportunities to convert website visitors into leads which later can be
converted into sales.
Ø E-books
: E-books and similar long-form content helps to
further educate or to be more informative for website visitors. It also allows
you to exchange content for a reader's contact information, generating
leads for your company and moving people through the sales journey.
Ø Infographics: Sometimes,
readers want you to show, not to explain. Infographics are a form of visual
content that helps website visitors visualize a concept you want to help them
to learn and educate.
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic,
and generate leads for your business. The channels you can use in social media marketing include:
·
Facebook.
·
Twitter.
·
LinkedIn.
·
Instagram.
·
Snapchat.
·
Pinterest.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher
every time when your ad is clicked. One of the most common types of PPC
is Google Ads, which
allows you to pay for top slots on Google's search engine results pages at a
price "per click" of the links you place. Other channels where you
can use PPC include:
Ø Paid
ads on Facebook: Here, users can pay to customize a video,
image post, or slideshow, which Facebook will publish to the newsfeeds of
people who match your business audience.
Ø Twitter
Ads campaigns: Here, users can pay to place a series of
posts or profile badges to the news feeds of a specific audience, all dedicated
to accomplish a specific goal for your business. This goal can be website
traffic, more Twitter followers, tweet engagement, or even app downloads.
Ø Sponsored
Messages on LinkedIn: Here, users can pay to send messages directly
to specific LinkedIn users based on their industry and background.
Affiliate Marketing
This is a type of performance based
advertising where you receive commission for promoting someone else's products
or services on your personal owned channels. Affiliate marketing channels
include:
Ø Hosting
video ads through the YouTube Partner Program.
Ø Posting
or commenting affiliate links from your
social media accounts.
Ø By
using Messaging tools.
Marketing Automation
Marketing automation refers to the software that serves to automate your basic
marketing operations. Many marketing departments can automate repetitive tasks
they would otherwise do manually, such as:
·
Email newsletters: Email
automation doesn't just allow you to automatically send emails to your audience
or subscribers. It can also help you shrink and expand your contact list as
needed so your newsletters are only going to the people who want to see them in
their inboxes.
·
Social media post scheduling: If
you want to grow your business or organization's presence on a social network
then you need to post frequently. This
makes manual posting a bit of an unruly process. Social media scheduling tools
push your content to your social media channels for you, so you can spend
more time focusing on content strategy.
·
Lead-nurturing workflows: Generating
leads, and converting those leads into customers, can be a long
process. You can automate that process by sending leads specific emails
and content once they fit certain criteria, such as when they download and open
an e-book.
·
Campaign tracking and reporting: Marketing
campaigns can include a ton of different people, emails, content, webpages,
phone calls, and more. Marketing automation can help you sort everything
you work on by the campaign it's serving, and then track the performance of
that campaign based on the progress all of these components make over time.
Email Marketing
Companies use email marketing as
a way of communicating with their audiences. Email is often used to promote
content, discounts and events, as well as to direct people toward the
business's website. The types of emails you might send in an email marketing
campaign include:
·
Blog subscription newsletters.
·
Follow-up emails to website visitors who downloaded
something.
·
Customer welcome emails.
·
Holiday promotions to loyalty program members.
·
Tips or similar series emails for customer
nurturing.
Online PR
Online PR is the practice of
securing earned online coverage with digital publications, blogs, and other
content-based websites. It's much like traditional PR, but in the online space.
The channels you can use to maximize your PR efforts include:
Ø Reporter
outreach via social media: Talking to journalists on Twitter,
for example, is a great way to develop a relationship with the press that
produces earned media opportunities for your company.
Ø Engaging
online reviews of your company: When someone
reviews your company online, whether that review is good or bad, your instinct
might be not to touch it. On the contrary, engaging company reviews helps you
humanize your brand and deliver powerful messaging that protects your
reputation.
Ø Engaging
comments on your personal website or blog: Similar to the
way you respond to reviews of your company, similarly responding to the people who are
reading your content is the best way to generate productive conversation around
your industry.
Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract,
engage, and delight customers at every stage of the buyer's journey. You
can use every digital marketing tactic listed above, throughout an inbound
marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic
examples of inbound marketing versus traditional marketing:
Ø Blogging
vs. pop-up ads
Ø Video
marketing vs. commercial advertising
Ø Email
contact lists vs. email spam
Sponsored Content
With sponsored content, you as a
brand pay another company or entity to create and promote content that
discusses your brand or service in some way.
One popular type of sponsored
content is influencer marketing. With this type of sponsored content, a brand
sponsors an influencer in its industry to publish posts or videos related to
the company on social media.
Another type of sponsored content
could be a blog post or article that is written to highlight a topic, service,
or brand.
Comments
Post a Comment